We are NOT generic “e-commerce”, google,
or social media consultants.
We are Expert AMAZON CONSULTANTS

Generic solutions to specific AMAZON problems are causing brands to miss a valuable opportunity with one of the largest marketplace distribution websites available today. Too many brands hire consultants who claim to do-it-all, including Amazon. But as one of my mentors said, “To focus on everything, is to focus on nothing”!

We are a hyper-focused expert Amazon consultants whose ONLY FOCUS is representing brands on Amazon.com. We live and breathe Amazon and our team and culture is completely devoted to all things related to Amazon representation, optimization, and growth.

WHAT WE DO?

Most brands get their product to Amazon.com customers by selling directly to Amazon, and then Amazon sells it to the customer.

Other brands opt to have dealers or distributors sell their product through Amazon.

A few, but rapidly growing number of brands, are choosing to sell direct to their customers through Amazon’s platform. This is consistent with the current age of disruptive technology like Uber, Airbnb, and cloud computing. Wholesalers and middlemen present a headache to suppliers and are increasingly becoming unnecessary and obsolete, thanks in no small part to open selling avenues like Amazon. Our firm helps brands regain control, eliminate the unnecessary headache of intermediaries, and get companies selling direct on Amazon.com.

Many brands are truly fed up with what their current situation on the Amazon channel. Amazon is the largest retailer in the world, online or offline. They’ve only scratched the surface of their reach and sales potential. Brands are wisely now discovering that they don’t want to “wing” it anymore when it comes to sales through this mega site and have instead opted to tailor growth strategies to optimize and get the most out of this massive channel.

We specialize in helping brands transition to direct sales while also growing existing sales with our own systemized process. Our in-depth understanding of Amazon’s A9 algorithm enables us to capitalize on the areas that competitors are lapsing in. This will allow us to move up as a top product in Amazon and take market-share, and just as important, maintain top selling status for the long term.

Why Sell Your Brand Direct on Amazon?

Selling Direct on

Amazon

Selling to

Amazon

Selling to

3rd Party

You control your pricing, uphold your brand image and adhere to any MAP policies you have. You control your pricing, uphold your brand image and adhere

Pricing is controlled and often tanked by Amazon, damaging brand image and hurting B&M sales. MAP policies are NOT honored.Pricing is controlled and often ta

Pricing is controlled by 3rd party sellers who often disregard MAP due to price wars for control of Amazon’s “buy box”, hurting brand image and B&M sales.

You can quickly and swiftly create, and end promotion and offers.

Promotions are created by Amazon.

No promotions created due to competing sellers.

You will get paid every 2 weeks to better forecast your cashflow.

Amazon will pay your PO’s every 60-90 days.

Paid when random orders are placed by dealers.

Your product shows up for keyword search results, which drives 90% of sales.

Just like any retailer, Amazon decides where and when to display your product against your competitors, which it also carries.

Not optimal for streamlined planning or forecasting.

You can set up and run advertising campaigns according to specific tailored strategies.

Amazon decides when or if they run ads for your product. Most of the time they don’t.

Dealers cannot do this effectively because dealers will not want to help the competing sellers for the same items.

Have someone to speak to for help instead of email support.

Email communication only with Amazon Vendor central/express team.

Dealers are often very private, and often withold information. They rarely would contact Amazon on your behalf.

See areas for growth through marketplace insights.

Little to no understanding of how your sales or doing in comparison to other brands.

Sales numbers are obscure and calculated based on orders. No understanding of which sales are coming through Amazon directly vs other channels dealers may sell in.

Why Sell Your Brand Direct on Amazon?

Selling Direct on Amazon

You control your pricing, uphold your brand image and adhere to any MAP policies you have.

You can quickly and swiftly create, and end promotion and offers.

You will get paid every 2 weeks to better forecast your cashflow.

You can get your product to show up for keyword search results which drives 90% of sales.

You can set up and run advertising campaigns according to specific tailored strategies.

Have someone to speak to for help instead of email support.

See areas for growth through marketplace insights.

Selling to Amazon

Pricing is controlled and often tanked by Amazon, damaging brand image and hurting B&M sales. MAP policies are NOT honored.

Promotions are created by Amazon.

Amazon will pay your PO’s every 60-90 days.

Just like any retailer, Amazon will decide on its own when and where to show you in comparison to its competitors it carries.

Amazon decides when or if they run ads for your product. Most of the time they don’t.

Email communication only with Amazon Vendor central/express team.

Little to no understanding of how your sales or doing in comparison to other brands.

Selling to 3rd Party Sellers

Pricing is controlled by 3rd party sellers who often disregard MAP due to price wars for control of Amazon’s “buy box”, hurting brand image and B&M sales.

No promotions created due to competing sellers.

Paid when random orders are placed by dealers.

Not optimal for streamlining planning or forecasting.

No control is given to dealers to do this because dealers will not want to help the competing sellers for the same items.

Dealers are often very private, and often withold information. They rarely would contact Amazon on your behalf.

Sales numbers are only known based on your orders. No understanding of what sales are coming through Amazon directly vs other channels dealers sell in.

OUR PROCESS

Getting a product to sell well on Amazon involves a lot of details, but its concept is actually quite simple. Customers search for products and whatever products Amazon DECIDES to show are the products that will get sales. The sales mainly go to the products on the 1st page and especially to results on pages 1,2 and 3.

This means we need to figure out how in the world to get a product to go from not showing up at all in a search result to showing up on the first page.

We would need to essentially “tell” Amazon that, “Hey, our product is RELEVANT to this particular phrase so please show it to customers so they can buy it!”

How do we “tell” Amazon this?

First, we optimize the title, bullet points, and description to ensure they have all the relevant keywords that we intend to “rank” for. This will tell Amazon what our product is really about.

Next we optimize the product image and EBC(Enhanced Brand Content) or A+ content displayed on the listing to increase conversion rate. Conversion rate is the percentage of customers who buy. The higher this percentage, the higher the ranking Amazon rewards you with.

We also use a tailored PPC strategy to bid, and sometimes over bid, on certain keywords to “buy” the rights to be seen on page one for those keywords, allowing us to slowly move the product up the ranks.

This is a simplistic overview of our process, but definitely does not encompass all that we do for brands. Our services can include:

  • Account Registration, Configuration & Launch
  • Gated Category Approval
  • Brand Registry
  • Account Audit
  • Merge Duplicate Listings
  • Correct Listing Categorization
  • Forecasting & Inventory Control
  • Product Research
  • Initial Keyword Research
  • Ongoing Product Research
  • PPC Keyword Research
  • PPC Automatic Campaign
  • Standard and A+ Content Listing Creation
  • Product Conversion Optimization
  • Amazon SEO
  • Listing Optimization
  • Vendor Central & A+ Content Approval
  • Competitor Research
  • Account Management
  • Product Management
  • Brand Protection & Unauthorized Reseller Control
  • Paid Advertising & Lightning Deals
  • Business Consulting
  • Amazon Overall Strategy
  • Counterfeit & Secondary Seller Removal Strategy
  • Brand Onboarding
  • Amazon Listing Creation
  • Amazon Competitor Listing Analysis
  • Amazon Competitor Keyword Analysis
  • Amazon SEO
  • Amazon Image Optimization
  • Hotline Access to Amazon Consultant Account Manager
  • Amazon FBA Shipment Onboarding and Set Up
  • Sale and Promotion Administration
  • Correct Coupon Distribution to Prevent Fraud
  • Amazon Review Service Set Up

What to expect in the first 90 days?

Amazon Account setup, configuration and onboarding

Brand representation and growth strategy

Competitor Analysis

Initial optimization of listing

Sales begin to increase

PPC campaign set up

Set up of Amazon review solicitation software

Amazon Review Solicitation Email Sequences

Schedule a Free Call

To learn more about your brand and specific needs, we ask that you take our Brand Discovery Questionnaire. It takes less than 10 minutes to complete and will help us assess how your brand could benefit from a partnership with us. This also creates a baseline for our phone call to discuss how we can help take your brand to the next level on Amazon.

Take the Questionnaire

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